Our Story

Our journey began when we were unable to find a casual, sophisticated look that delivered comfort, style and versatility. We decided to design a modern look that has a casual, sporty aesthetic – blending quality and style. A style that allows you to live and dress with a sense of adventure and style. 

We were tired of not being able to find casual basics that delivered the comfort, style and versatility that we wanted. Something less formal yet not too casual. We decided to create premium headwear and apparel that delivers a casual sporty aesthetic with a sophisticated edge  – where adventure meets style.


The Voodue Mission

To inspire and empower people around the world to be daring and follow your passions. The world is ours to conquer. 


Our Purpose

A brand created to turn adversity into victory. People are going to doubt you, it’s inevitable. Those who don’t take risks will never achieve anything worth while.

Our products are used to inspire and empower people around the world to be daring  Through design, creativity and our No Boundaries approach to our industries. We are committed to providing premium quality products that are stylish and add functionality to your wardrobe. Our products exceed the demands of those who work hard and play harder. We make what we like and do what we enjoy. It’s a way of life. 


The Ethos

Be Daring. The Future Belongs To Those Who Dare.

Few dare to live the life they want to live. Voodue is for the daring. It is for those individuals seeking more, who are willing to put in hard work to accomplish what seemed impossible. For someone who's willing to defy fear to obtain their dreams. The journey may be arduous; however, you are not alone. With the Voodue Community, you will embark on a journey with individuals that come from a wide variety of backgrounds, upbringings and demographics — all forged through adversity and experience. Though different in many ways, we are all brought together by one common goal: To create the best version of ourselves. We are the daring ones, the risk takers, the ones that move forward despite fear and uncertainty. We are daring. We are Different. We are Voodue. A Brand Made For The Daring.
The Voodue Lifestyle is not for everyone. It’s for those who won’t settle for less and demand the best of what life has to offer. We don't fit into a single box or category and choose a non-traditional path through life. A life built around pushing our limits and seeking new challenges. We work hard and pay our dues so we can live our lives now, not tomorrow. We understand that life is serious but that doesn't mean we can't have a good time living it. Start living your life to its fullest and be authentically you. Stop making excuses, stop waiting for the right time and start living an epic life today! Be Daring. Be Different. Be Voodue.


The VC Logo

Our VC logos is unique, dynamic and represent who we are and where we come from. We strategically placed the letter "C" backwards to symbolize our unorthodox spirit and approach to life - to be Daring, to be Different and most of all to be Ourselves. Turn the VC logo upside down to see where we originate. California is home and where we draw our inspirations from. It is home to the majestic Yosemite Valley, the golden beaches off the Pacific Coastline, the vast Mojave Desert and to some of the largest urban cities in the world. We come from humble beginnings and are deeply influenced by the California Lifestyle. We aspire to share our style with the world. 


The Balanced VC Logo

The Balance of Risk & Reward 
The greater the risk, the greater the reward.

It’s about taking a daring leap of faith to live the life you want to live. If you know what you want to do, do it. Follow your dreams and do whatever it is you’re passionate about no matter how crazy it may seem to other people.  If you don't take risks in life you will never achieve anything worth while, so find Your Balance.


 ‘The Quote’ 

“It is not the critic who counts; not the man or women who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

 – Theodore Roosevelt