Behind The Brand | VOODUE COMPANY

The Voodue Mission

To inspire and empower you and future generations to be daring. To embrace change and overcome the impossible. The world is ours to conquer. 

Who We Are

We are bold in name and purpose. We are authentic, loyal and hardworking. We surround ourselves with good company who respect our values -Respect, Loyalty and Hard Work. We believe people are looking for a company that is real, authentic and says what they mean. A brand that allows them to be themselves and respects who they are.
We took on this daring challenge and created a brand that provides a more sophisticated casual style with an edge. When you look good, you feel good. We are a brand that is balanced in risk and reward. It’s who we are. Voodue is a way of life.


 The Voodue Ethos

Be DaringThe future belongs to those who dare.

Voodue is for the daring. It is for those individuals seeking more, who are willing to put in hard work to accomplish what seemed impossible. For someone who's willing to defy fear to obtain their dreams. The journey may be arduous; however, you are not alone. With the Voodue Community, you will embark on a journey with individuals that come from a wide variety of backgrounds, upbringings and demographics - all forged through adversity and experience. Though different in many ways, we are all brought together by one common goal: To create the best version of ourselves.
Why The Voodue Brand Was Created
Voodue Company was created out of necessity. I was working for a large financial institution where I'd been for the past ten years and could not imagine doing this kind of tedious work for another 20 years. I needed a sense of freedom and flexibility in both my personal and professional endeavors. Something that allowed me to live a more fulfilled and exciting life. I was not seeking work-life balance, rather a fluid and free-flowing work-life harmony. I understood that life is serious but that doesn't mean we can't have a good time living it. So my partner and I took on this crazy and daring journey to create the most exciting and authentic lifestyle brand.
Why Voodue? - The Voodue Lifestyle
The Voodue Lifestyle is for anyone, at any age that won’t settle for less or refuse to quit. It's all about redefining your reality, health and mindset. We choose a non-traditional path through life. A life built around pushing our limits and seeking new challenges. We work hard to play harder so we can live our lives now, not tomorrow. We took the concept of redefining our lives and applied it to our company name. We redefined the word Voodue in meaning and appearance to represent the Voodue Lifestyle. We embrace uncertainty and pay our dues daily to create a life worth living
Start living your life to its fullest and become part of a movement that is going to take the world by surprise. Stop making excuses, stop waiting for the right time and start living an epic life today! Be Daring. Be Different. Be Voodue.


The VC Logo

Our logos represent who we are and where we come from. The VC logo is unique and dynamic. We purposely placed the letter "C" backwards to symbolize our unorthodox approach to life - to be different, to be daring and most of all to be ourselves. Turn the VC logo upside down to see where we originate. We are influenced and inspired by our diverse, unconventional upbringing in the heart of California. Which is home to the majestic Yosemite Valley, the golden beaches off the Pacific Coastline, the vast Mojave Desert and to some of the largest urban cities in the world. We are deeply rooted within the California lifestyle and want to share the California experience with the world. 

Voodue, CA Logo

The balance of Risk and Reward.

We work hard to play harder. Voodue California, home to good company and good times.


Be Daring  |  Be Different  |  Be Voodue