A BRAND MADE FOR THE DARING – For those who pursue their passions regardless of how crazy they may seem to others. We use our brand and its logo to deliver our message – to think beyond traditional boundaries (Be Daring) and challenge the status quo (Be Different).
We are refining casual style by designing headwear and apparel that has an upscale casual, sporty aesthetic – Blending lifestyle and performance.
Our VC logo is unique, dynamic and represent who we are and where we come from. We strategically placed the letter "C" backwards to symbolize our unorthodox spirit and approach to life – to be Daring, to be Different and most of all to be Ourselves. Turn the VC logo upside down to see where we originate. California is home and where we draw our inspirations. We come from humble beginnings and aspire to share our style with the world.
Limitless; Without end, limit, or boundary.