BEHIND THE BRAND

OUR BRIEF 

A BRAND MADE FOR THE DARING – For those who pursue their passions regardless of how crazy they may seem to others. We use our brand and its logo to deliver our message – to think beyond traditional boundaries (Be Daring) and challenge the status quo (Be Different).  

We are refining casual style by designing headwear and apparel that has an upscale casual, sporty aesthetic – Blending lifestyle and performance.

VC ETHOS

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The Future Belongs To Those Who Are Daring.
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Few dare to live the life they want to live due to fear and doubt. VC is for the daring, the go-getters, those who put in hard work to accomplish what seemed impossible. We, the daring, don't fit into a single box and choose a non-traditional path through life. Though different in many ways, we are all brought together with a common goal: To create the best version of ourselves. We are the daring ones, the risk takers, the ones that move forward despite fear and uncertainty. We pay our dues daily and let our actions define us. We are Daring. We are Different. We are Voodue.

 

VC LOGO

Our VC logo is unique, dynamic and represent who we are and where we come from. We strategically placed the letter "C" backwards to symbolize our unorthodox spirit and approach to life – to be Daring, to be Different and most of all to be Ourselves. Turn the VC logo upside down to see where we originate. California is home and where we draw our inspirations. We come from humble beginnings and aspire to share our style with the world. 

 

 

EIGHT

Limitless; Without end, limit, or boundary.

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BE DARING  |  BE DIFFERENT  |  BE VOODUE