Our Story

Our journey began because we were unable to find the casual, yet sophisticated essentials that delivered comfort, style and versatility. So we decided to create what we wanted to wear. We design headwear and apparel that has an upscale casual, sporty aesthetic - blending adventure and style.

We set out to create a brand that inspires people to be daring and pursue their life’s purpose. We use our brand and it’s logo to deliver our message – to think beyond traditional boundaries (Be Daring) and challenge the status quo (Be Different).


The VC Ethos

Be Daring. The Future Belongs To Those Who Dare.
Few dare to live the life they want to live due to fear and doubt. Voodue is for the daring. It is for those who are willing to put in hard work to accomplish what seemed impossible. Who are willing to defy fear and doubt to obtain their dreams. We, the daring, don't fit into a single box and choose a non-traditional path trough life. Life may be an arduous journey; however, you are not alone. With the Voodue Community, you will embark on a journey with individuals from a variety of backgrounds, upbringings and demographics — all forged through adversity and experience. Though different in many ways, we are all brought together by one common goal: To create the best version of ourselves. We are the daring ones, the risk takers, the ones that move forward despite fear and uncertainty. We understand that life is serious but that doesn't mean we can't have a good time living it. Start living your life to it's fullest and be authentically you. Stop making excuses, stop waiting for the right time and start living an epic life today. Be Daring. Be Different. Be Voodue.


The VC Logo

Our VC logo is unique, dynamic and represent who we are and where we come from. We strategically placed the letter "C" backwards to symbolize our unorthodox spirit and approach to life - to be Daring, to be Different and most of all to be Ourselves. Turn the VC logo upside down to see where we originate. California is home and where we draw our inspirations from. It's also home to the majestic Yosemite Valley, the golden beaches off the Pacific Coastline, the vast Mojave Desert and to some of the largest urban cities in the world. We aspire to share our style with the world. 


The Balanced VC Logo

The Balance of Risk & Reward 

The greater the risk, the greater the reward.

It’s about taking a daring leap of faith to live the life you want to live. If you know what you want to do, do it. Follow your dreams and do whatever you’re passionate about no matter how crazy it may seem to others.  If you don't take risks, you will never achieve anything worth while, so be daring and live the life you want to live.