Behind The Brand

Our Mission

To support and empower people all over the world to step against the grain, forge your own path and live.

Our mission is what drives us to do what others say can't be done. It doesn’t matter who you are, where you come from, or what your story is – Work hard, pay your dues, and Forge Your Own Path.

The VC Logo

We carefully curated our logo to represent who we are and where we come from. We strategically placed the letter "C" backwards to symbolize our unorthodox spirit and approach to life – to step against the grain and think beyond traditional boundaries. Turn the VC logo upside down and see where we originate. California is home and where we draw our inspirations.