Our journey began because we were unable to find the casual, yet sophisticated essentials that delivered comfort, style and versatility. So we decided to create what we wanted to wear. We design headwear and apparel that has an upscale casual, sporty aesthetic - blending adventure and style.
We set out to create a brand that inspires people to be daring and pursue their life’s purpose. We use our brand and it’s logo to deliver our message – to think beyond traditional boundaries (Be Daring) and challenge the status quo (Be Different).
The VC Ethos
The VC Logo
Our VC logo is unique, dynamic and represent who we are and where we come from. We strategically placed the letter "C" backwards to symbolize our unorthodox spirit and approach to life - to be Daring, to be Different and most of all to be Ourselves. Turn the VC logo upside down to see where we originate. California is home and where we draw our inspirations from. It's also home to the majestic Yosemite Valley, the golden beaches off the Pacific Coastline, the vast Mojave Desert and to some of the largest urban cities in the world. We aspire to share our style with the world.
The Balanced VC Logo
The Balance of Risk & Reward
It’s about taking a daring leap of faith to live the life you want to live. If you know what you want to do, do it. Follow your dreams and do whatever you’re passionate about no matter how crazy it may seem to others. If you don't take risks, you will never achieve anything worth while, so be daring and live the life you want to live.