We set out to create a brand that inspires the daring, the go-getter, to pursue their passions regardless of how crazy it may seem to others. We use our brand and its logo to deliver our message – to think beyond traditional boundaries (Be Daring) and challenge the status quo (Be Different). We design headwear and apparel that has an upscale casual, sporty aesthetic – Elevating your sense of style.
The VC Ethos
The VC Logo
Our VC logo is unique, dynamic and represent who we are and where we come from. We strategically placed the letter "C" backwards to symbolize our unorthodox spirit and approach to life – to be Daring, to be Different and most of all to be Ourselves. Turn the VC logo upside down to see where we originate. California is home and where we draw our inspirations. We come from humble beginnings and aspire to share our style with the world.
The Balanced VC Logo
The Balance of Risk & Reward
It’s about taking a daring leap of faith to live the life you want to live. There is no “right” way to live life. Know who you are and embrace it – If you know what you want to do, do it. Follow your dreams and do whatever you’re passionate about no matter how crazy it may seem to others. If you never take risks in life, you will not achieve anything worthwhile.