Our Brief

We set out to create a brand that inspires the daring, the go-getter, to pursue their passions regardless of how crazy it may seem to others. We use our brand and its logo to deliver our message – to think beyond traditional boundaries (Be Daring) and challenge the status quo (Be Different). We design headwear and apparel that has an upscale casual, sporty aesthetic – Elevating your sense of style.


The VC Ethos

The Future Belongs To Those Who Are Daring.
Few dare to live the life they want to live due to fear and doubt. VC is for the daring, the go-getter, those who are willing to put in hard work to accomplish what seemed impossible. Who are willing to defy fear and doubt to obtain their dreams. We, the daring, don't fit into a single box and choose a non-traditional path trough life. Life may be an arduous journey; however, you are not alone. With the VC family, you will embark on a journey with individuals from a variety of backgrounds, upbringings and lifestyles — all forged through adversity and experience. Though different in many ways, we are all brought together by one common goal: To create the best version of ourselves. We are the daring ones, the risk takers, the ones that move forward despite fear and uncertainty. We understand that life is serious but that doesn't mean we can't have a good time living it. Start living life to its fullest and let your actions define youBe Daring. Be Different. Be Voodue.


The VC Logo

Our VC logo is unique, dynamic and represent who we are and where we come from. We strategically placed the letter "C" backwards to symbolize our unorthodox spirit and approach to life – to be Daring, to be Different and most of all to be Ourselves. Turn the VC logo upside down to see where we originate. California is home and where we draw our inspirations. We come from humble beginnings and aspire to share our style with the world. 


The Balanced VC Logo

The Balance of Risk & Reward 

The greater the risk, the greater the reward.

It’s about taking a daring leap of faith to live the life you want to live. There is no “right” way to live life. Know who you are and embrace it – If you know what you want to do, do it. Follow your dreams and do whatever you’re passionate about no matter how crazy it may seem to othersIf you never take risks in life, you will not achieve anything worthwhile.